Real estate agents, brokers, and lenders alike are increasingly turning to automated real estate marketing solutions. Not only does data from online users offer insight into customer preference, but it also serves incredibly useful when determining buyers’ behavior.
Regrettably, many small to medium-sized real estate businesses often overlook the potential for automated marketing techniques in the shadow of “Big Business.” However, Customer Relationship Management (CRM) software and automated real estate marketing are not just for heavy-hitters, like Century21 and RE/MAX.
Even small-scale firms and individual agents can leverage the right automated marketing software to their advantage.
CRM vs. Automated Marketing Systems in Real Estate
Despite CRM and Automated Marketing often being considered interchangeable, they’re not synonymous. Put simply, CRM platforms focus on sales, whereas automated marketing systems center on promotion. Regardless of semantics, these terms remain intrinsically intertwined. Thus, distinguishing between the two can prove useful when determining the automation needs of your real estate business.
Care for Customer Relationships with CRM
Developing meaningful relationships with your clients is fundamental in any market segment. Moreover, client nurturing plays a particularly pivotal role in real estate. Giving your clients the right kind of attention can help you stay more connected, increase sales, and grow your business.
Likewise, CRM allows for more significant sales, better book-keeping, and smarter lead generation. For instance, CRM supplies real estate sellers keen insight into existing opportunities and potential prospects.
CRM also puts all-things customer-related in one spot for every member of your team. In effect, having the complete history of your clients and customers, gives your sales team the ability to address customer concerns by delivering personalized answers on-demand. Alongside generating a smoother workflow, CRM also fosters trust from clients and promotes return business.
In particular, iMaxCRM is the preferred CRM platform among prominent sellers in the real estate market. Not only does iMaxCRM allow for automated lead capture and exceptional customer-data management, but it’s also the first company in the market with Open House App. Not to mention, it is the only real estate CRM in existence with full API integration with IDXBroker, FlexMLS, and iHomeFinder systems.
In spite of CRM's inability to replace good, old-fashioned networking entirely, it does afford subscribers more time to partake in the personal parts of the job. Plus, a little client nurturing couldn’t hurt your chances of securing more verifiable leads.
Automated Marketing & Real Estate
Considering how much information people are expected to process daily, it’s crucial to avoid becoming inundated with strings of emails, tedious advertising distribution, and unmanageably-long contact-lists. Similarly, when running a more small-scale operation, your human resources become increasingly valuable. So, maximizing efficiency becomes even more critical.
Automated real estate marketing campaigns create more time by eliminating unnecessary, repetitive tasks which impede on your ability to successfully promote your brand. To illustrate, CRM can automate email drips, consolidate content calendars, and even prioritize contact list according to their likelihood to engage. Furthermore, real estate sellers no longer need to glue themselves to a screen for fear of missing out on a good lead.
Still, today’s seller’s market is a dog-eat-dog world, and knowing your way around the digital arena is vital to your professional survival. Moreover, it’s critical that you understand that implementing CRM software or an automated marketing system is no small task. What’s worse, not many real estate CRM’s offer adequate customer support, so moving forward can be painstaking.
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Above all, pairing up with a designated, support-team member from your automation software company is essential when instituting an automated marketing plan. Once again, we see iMaxCRM stand out from the crowd in both performances and personalized customer care.
When done correctly, you can expect increased sales, increased customer engagement, and maximum Return on Investment (ROI).
Before implementing an automated system, speak with an expert who cares about creating the right plan for you.
