A watermark is a visible, often translucent, design or text superimposed onto a digital image or document.
Watermarking posts on social media serves several purposes, and individuals or businesses may have different reasons for using watermarks. Here are some common reasons:
- 1. Ownership and Copyright Protection: Watermarks can be used to assert ownership and protect the copyright of the content. By including a watermark with a username, logo, or other identifying information, it becomes more difficult for others to claim the content as their own.
- 2. Brand Recognition: For businesses and content creators, watermarks can serve as a form of branding. Placing a logo or a brand name on images helps in building brand recognition. This can be particularly important for marketing and establishing a consistent online presence.
- 3. Deterrence Against Unauthorised Use: Watermarks act as a deterrent against unauthorised use of images. Potential infringers may be less likely to use or share content that is clearly marked with someone else’s branding or identification.
- 4.Professionalism: Watermarks can add a level of professionalism to the content. This is especially important for photographers, artists, and other creatives who want to showcase their work in a polished manner.
- 5. Promotion and Marketing: Watermarks can be used strategically for promotional purposes. For example, a watermark might include a website URL, social media handle, or a hashtag related to a campaign, directing viewers to the creator’s online presence or a specific promotion.
- 6. Personalisation and Artistic Expression:Some individuals may use watermarks as a means of personalization and artistic expression. The design and placement of can be a creative element that enhances the overall visual appeal of the content.
How to create Review Automation in Social Planner?
- 1. Go to Marketing > Social Planner
- 2. Click on settings of Social Planner
- 3. In different tabs, go to the tab of Watermark.
- 4. There is button of Add Watermark
Note – Watermark will be added for all the socials. Watermark was added on images/videos. We today only support one watermark.
- – User can add the name of watermark
- – User can add the alignment of watermark – Top, bottom, right, left, centre
- – Opacity can be added to the watermark.
- – User can scale – resize the watermark image.
- – There is an option of auto padding – adding more space around the logo.
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5. By default, watermark will be added to all the posts – image or videos. In the advance settings, we provide option ti turn off watermark.
