It would seem AI is here to stay, or at least regarding real estate and CRM. It’s no secret that the widespread adoption of automated systems is commonplace in real estate today. But, this soon-conventional method of managing customer relationships continues to face scrutiny “around-the-water-cooler” from many sellers— however misguided.
Taking this factor into account, let’s address some common misconceptions when it comes to CRM and its’ role in successful sales. Together, we’ll debunk some of the hoopla surrounding real estate CRM and show why having the best real estate CRM is critical for a successful career.
Myth #1: Real Estate CRM takes more time than it saves.
As with any innovative system, the concept of learning the ropes can be an intimidating notion. Moreover, many people become anxious when confronted with complex digital tasks in modern real estate. As if tracking multiple-MLS’s and juggling your website and posting on social media wasn’t enough—IDX integration is an increasingly important weapon in any agent, broker, or lender’s arsenal.
In any event, with so much external stimuli keeping Realtors on their toes, CRM is an essential time-saving tool. Of course, it’s vital you choose a CRM platform which serves your particular needs. In other words, be sure to choose a real estate CRM and not some run-of-the-mill CRM software.
To the same effect, many CRM’s offer common features like contact organization and event reminders. Meanwhile, other CRM’s proffer social media integration and automated lead capture. However, when keeping with current standards and practices, deciding on a comprehensive real estate business solution like iMaxCRM is paramount. Put differently; the platform makes wasting time a non-issue.
Myth #2: Implementing a Real Estate CRM makes more work for all parties involved.
If you’re somewhat familiar with CRM or have already implemented a system and think it’s more work—guess what? You’re probably using an inadequate CRM setup. Don’t forget. The right CRM shouldn't require work from you; it should do work for you.
We all know the real estate game can be a time-consuming venture. So, it’s understandable you might not want to exchange time spent with clients for time spent on learning computers. That’s why iMaxCRM designed its software to make things simple.
Myth #3: Real Estate CRM is only for computer geniuses.
The problem is that most people wrongly estimate how much digital aid they require. The trick is to choose a CRM equipped to handle complicated tasks, but still easy enough to use for everyday people. Designed explicitly for real estate sellers, iMaxCRM is an incredibly easy-to-use and intuitive platform. Not only is the powerful CRM platform pack a big enough punch to decrease your workload, but it also remains accessible to the most novice users.
Myth #4: Real Estate CRM is not a substitute for good ole’ fashioned networking.
There are few substitutes to in-person networking in the real estate world. Comparatively, many people are misled to think CRM takes away from the “lived experience.” In actuality, CRM augments the personal experiences you have with your clients. Alongside affording you more time to pursue inter-personal ventures, CRM serves as an all-in-one real estate management tool.
Furthermore, CRM does not seek to replace inter-personal relations. In fact, the correct CRM makes developing meaningful relationships with your clients much more natural. For example, iMaxCRM can facilitate personalized videos, planned activities, and email marketing campaigns with the touch of a button.
